Watch Richard’s interview with Sir Richard Branson.

I am on the road again, this time in Chicago. I flew on the Virgin Atlantic Inaugural flight from LHR to ORD. On inaugural’s we are offered free tickets but CNN has very strict rules on this and at CNN we have a policy of paying our way, so we will be sending Sir Richard a cheque. I need to be able to say what I think, not what they think they have bought!

For instance despite the Virgin hot air, this flight wasn’t strictly speaking an inaugural at all because Virgin ran the route in the 1990s only stopping after the airline crises following 9/11. It was a Return to Service, but only a pedant would point that out.

So, Virgin is running the route in competition against United (who is based in Chicago) American and British Airways. Not that that will worry Richard Branson, he has made a career of going after the legacy carriers so I expect a good down and dirty fight, entirely appropriate to the Windy City with its history of political shenanigans.

Anyway, that’s not what’s on my mind. Today Virgin along with Boeing announced they are beginning experiments with biofuels for aircraft. Biofuels generate far less carbon dioxide emissions and are much better for the environment.

But can it be done? Some fuels like ethanol freeze above 15,000 feet – not a good idea for a jetliner cruising across an ocean. Others simply couldn’t be made in anything like the quantity necessary to fill thirsty plane tanks.

So they are looking at soya and other forms of agricultural products to see if they are more suitable.

Branson has offered to test a blend of these fuels on one of his Boeing 747-400’s. This could be an expensive experiment. The planes cost more than $140m. The engines cost at least $5m each!

Clearly this plane won’t be allowed to fly until they are pretty sure the fuel works and even then there won’t be passengers on board (although, if they are looking for volunteers then I will sign up to be one!) Sir Richard is always being bashed when he makes these environmental announcements. After all he’s the owner of an airline, so isn’t that a bit like Dracular popping into the blood bank to see how things are going? I have a lot of time for his standard response that we still have to travel so we are going to have to find the most effective and environmentally friendly way to do it.

I sympathize. Many of you have taken me to task for all the air travel I do, and the detrimental effect it must have on the environment. I try to be carbon neutral, I have tried offsetting, I take flights when necessary. But at the end of the day, I can’t make a television program about somewhere without actually going there. And if I am going to report on business travel issues that means getting on planes.

Sir Richard and I have had our differences in the past, and I don’t always like the way his airline has so many gimmicks that it forgets the business is getting from A to B. But he is trying to make a difference. Whether it’s starting grids to cut the emissions of taxiing planes, buying more fuel efficient aircraft (not that he had much choice – they are all going that way) donating the profits of the airline to environmental causes or instigating biofuel research, it is a start. And before we start bashing him over the head, let’s ask ourselves what the other carriers are doing?

Okay other carriers – here’s your free shot – respond to this blog or drop us an e-mail about your top five environmental measures you have initiated or taken and will put them up on this blog. Simple. Now over to you.

Richard Quest is up in the air flying across the Atlantic, so is unable to blog right now.

He joined other journalists at the Virgin Clubhouse early this morning as the airline added another feather to its cap with an inaugural flight to Chicago. Will the daily service be successful? Do other airlines have anything to fear? Are there more VS transatlantic routes in the pipeline but from other European destinations? Good thing Richard’s on board to interrogate Branson.

Sir Richard is expected to make a big announcement at tomorrow’s press conference in Chicago. Just about everybody is stumped but we all have our suspicions. So watch this space.

After Chicago, it’s no rest for the wicked as the Business Traveller team has a long, hard week ahead.

They will be filming for two shows from four cities in five days.

Chicago-Singapore-Hong Kong-Vancouver-Chicago… a killer road trip.

Be prepared for the blogs that follow!

Ayesha Durgahee, Producer, CNN Business Traveller

I am officially outraged (again). How can any hotel charge a whopping €42, around $56, for breakfast? The hotel in question is the Westin in Rome (I have no problem with a “name and shame policy.”)

I stayed there last week and, with limited open cafés in the area in the early morning, popped into the main restaurant. I have always believed breakfast to be the best meal of the day, so wasn’t about to miss out on morning fuel for the day.

I was staggered. The continental breakfast cost €30 for an offering of juice, coffee, and bread rolls or Danish (I am not sure if cereals were allowed!) Read this again: €30 for basically a drink and a snack!

If you wanted the hot food they charged you another €12.

I have delayed writing this blog a few days to see if I am out of touch and if Westin’s pricing is fair – it is not. I have just stayed in the Radisson SAS in Nice, where the full breakfast with a buffet as good as the Westin’s came in at a more reasonable (but still expensive) €22.

It is time we said enough! Nothing can justify charging such a large sum of money for a meal that is eaten relatively quickly, and is purely fuel for the day. Westin are charging this horrible amount because they can get away with it. I want to know how on earth they justify charging such a vast amount.

If you are like me, and travel on a per diem, you are guaranteed to be out of pocket – our allowance for breakfast is $10 (ok, so CNN isn’t the most generous when it comes to allowances). This means even before I have set foot out of the door most of my daily allowance ($70) has been eaten up as breakfast.

Sure, the Westin selection was good, but nothing out of the ordinary! The only exceptional part was the hotel’s ability to charge the customer like a wounded bull! I want to know Westin, how do you justify more than $50 for breakfast?

So – what do you think is a fair amount to pay for breakfast?

p.s. I have a policy of not responding to the responses usually because I believe you have the right to say what you will about the blog – however several of you have asked questions or raised issues about the shower incident. I will answer them this weekend. And then normal service will be resumed.